So what is a unique value proposition (UVP) anyway?? It sounds fancy, and some people make it really complicated, but it doesn’t have to be that way! I’m going to keep this simple and doable. I think the more this subject is complicated, the more it can feel crippling to tackle it, or just not. And we NEED to figure this out as small creative business owners--So dive in with me! In a nutshell: Your unique value proposition is: What you do and who you do it for, and why are

What is a business niche or niche market? In a nutshell: A niche market is a specific area of a broader market. Finding your brand niche is the key to a successful business. “Forty-two percent of startups fail, mostly because they ignore the opportunity to capitalize on a niche.” (Forbes) In an oversaturated market, it is pivotal to firmly establish OUR place in the market. Success will be much greater in a concentrated sliver, than trying to appeal to the entire market as a