The Simple Guide to Writing Your Brand's Unique Value Proposition
So what is a unique value proposition (UVP) anyway??
It sounds fancy, and some people make it really complicated, but it doesn’t have to be that way! I’m going to keep this simple and doable.
I think the more this subject is complicated, the more it can feel crippling to tackle it, or just not. And we NEED to figure this out as small creative business owners--So dive in with me! In a nutshell: Your unique value proposition is:
What you do and who you do it for, and why are