4 minSmall Business Quick-Start Guide to Brand PhotographyUnpacking brand photography, what it is, why it is important, what it's benefits are, what shots you need, and where to use your images.
4 minThree Essential Brand Visuals Every Creative Business NeedsOnce you have the backbone of your brand, your story, your niche, your ideal client and your UVP, it is time to nail down your brand...
3 minThe Simple Guide to Writing Your Brand's Unique Value PropositionSo what is a unique value proposition (UVP) anyway?? It sounds fancy, and some people make it really complicated, but it doesn’t have to...
5 min5 Reasons to Find Your Brand NicheWhat is a business niche or niche market? In a nutshell: A niche market is a specific area of a broader market. Finding your brand niche...